Mavin Records, has joined forces with Kupanda Holdings in a multimillion dollar investment partnership to create international opportunities for African music BET reports.
According to the reports, Mavin will hone in on meeting operational needs to match the fast-paced demand for African music by expanding their roster and strengthening amenities within A&R, touring, marketing, distribution, publishing, and partnerships. The joint venture will however be called Mavin Global.
According to Mavin Global’s founder & President, Michael Collins Ajereh known as Don Jazzy, the iconic producer— the company’s mission is to “grow Mavin Global into the music powerhouse of Africa by collaborating with artists, African creatives, local & international partners.” Ajereh’s goal for Mavin Global is to witness it “become a globally recognized household name and the go-to platform for connecting African music with the world.”
Mavin Records is currently the home of legendary African artists, such as, Tiwa Savage and Korede Bello.
Mavin’s Chief Operating Officer, Tega Oghenejobo, stated, “with the resources and operational capacity Kupanda Holdings brings along with their investment, Mavin is now ready to grow our artist roster across the continent, and partner at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”
Bobby Pittman, Kupanda Holdings’ Managing Partner, feels that “between Don Jazzy’s legacy of defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate bringing African popular music to the world. We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”